For The Kids

Torching Fear
August 27, 2010

Abe Novick
Special to the Jewish Times

Perched at the front entrance of the Owings Mills JCC on security duty during the Maccabi Experience, I waved in car after car of parents dropping off their children, host families picking up their children and busloads shuttling them back and forth between events.

What struck me was how all of it, all of it, was done for the children. It was all done for the future. What an amazing sight. Anyone who wandered through the JCC was witness to wall-to-wall teens teeming with exuberance and a glow of energy. In turn, their youthful presence provided a reciprocal warm feeling inside anyone over the age of 18 and gave of themselves in any small way.

But then my flight hit some turbulence as the next day’s newspaper landed on my driveway and I wondered about their future and what, ultimately, we’re actually leaving them.

In three bold front page photos, The New York Times ran a story describing the devastation from the floods drowning Pakistan, wildfires consuming Russia and excessive rain in the Midwest moving many in the scientific community closer to a consensus — (as if Baltimore couldn’t tell ’em) — it’s getting warmer.

As Bobby Dylan once sang, “You don’t need a weatherman to know which way the wind blows.” Still it’s not just the times that are a changin’. “The climate is changing,” concurs Jay Lawrimore of the National Climatic Data Center.

Turning the news page to another part of the blazing forest, there lives a modern day Haman who is ever closer to gaining the capacity to set off and ignite a fire and “wipe Israel off the map.”

I watched as a shaken and distraught Caroline Glick, senior Middle East fellow with The Center for Security Policy, recently spoke about Iran at Moses Montefiore Anshe Emuhah Synagogue. She opened with, “In a very real sense, the Jewish people are in peril today in a way they haven’t been in a very long time.” You can find her hour-long talk on Youtube.

From a global rise in anti-Semitism to the inordinate amount of anti-Israel propaganda aimed at the tiny democracy, they’re sticks and stones when compared to the very real threat of Iran with the bomb.

As John Bolton pointed out, Iran is not the atheistic Soviet Union and this is not the Cold War. Iran is a theocracy that believes their reward will come in the next life. Therefore, life is not what’s sacred, but death is. Iran won’t be contained the same way we’ve done it in the past.

Then there’s the ultimate ponzi scheme - the debt that’s mounting for our children and grandchildren. Without an expanding economy, our debt gets worse and worse. But rather than investing in smart growth, we borrow from China to pay for the oil that we import from the same dictators that hate us and seek to destroy us.

At the opening ceremonies, there was a slide show with the faces of Jewish athletes and artists from years gone by. I wonder now about the world they were born into — a 20th Century filled with war and destruction and yet they persevered.

Somehow, through strength and promise along with the wisdom we manage to pass onto them, our youth will live to celebrate and give back to their children the same kind of bright torch that was lit that first night.

Abe Novick, whose work is at abenovick.com, writes monthly on the intersection of popular and Jewish culture.

Tikkun Olam @ lightspeed

If you haven’t dropped off Facebook, Twitter or the Internet yet, due to privacy concerns, then you’ve probably also noticed a profound change in the way they’ve morphed.

What’s taken place is a transition from what I call YouTube to WeTube.

On Facebook for instance, huge groups have formed that, because they have so many “friends,” they’ve had to alter the nomenclature from “friend” to “fan.”


In a matter of only a few days after the flotilla incident, a group on Facebook formed, “The Truth About Israel’s Defensive Actions Against the Flotilla.”

In no time, the group limit overflowed with individuals and other groups piling on and joining the cause.

Rallies and marches were set up all over the world in support of Israel. The “we” came together. In a matter of a couple of days, I was at the Baltimore Zionist district rally in the Inner Harbor.

Photos were taken of the event. Media came and covered it. The photos were then posted back up on Facebook and shared with other larger groups like CAMERA and Stand With Us International.

Clips from YouTube were also linked from rallies all over the world.

No longer was it about just you or me. It became of force for uniting a force of we.

FOR MANY Jewish groups today the idea of tikkun olam plays a significant role. Literally, meaning “world repair,” it connotes social action.

According to My Jewish Learning, it derives from Lurianic Kabbala, a branch of mysticism born out of the work of 16th-century kabbalist Isaac Luria and the Lurianic account of creation.

The story goes, divine light became contained in vessels, some of which were shattered, scattered and some of the light attached to broken shards possessing evil. The repair that’s needed is gathering the light.

Today, the light speed at which information is carried can be a powerful weapon in the fight against tyranny.

Social media and social action converge to be a force for good. In a matter of moments a wrong can be exposed and a forthright campaign mounted to right it.

But while the speed of light can be a fierce weapon in any fight, what are the obstacles? While technology is racing forward, it conflicts with a slow deliberative governing process. As the world speeds up, the political process doesn’t.

That blockage directly clashes with the profound feeling that when we see something wrong, we want it fixed immediately.

When Iranian protesters took to the streets of Teheran last year, it was broadcast for the entire world to see on Twitter, Facebook and YouTube.

Yet the US government, and President Barack Obama in particular, seemed passive and indecisive at a point when a moral stand was necessary and the right thing to do.

When thousands of rockets poured down on the Negev from Gaza, groups came together on Facebook in support of Baltimore’s sister city of Ashkelon.

But the governing bodies of the US and the UN were restrained in voicing their condemnation. It wasn’t until after withstanding bombardment for years, when Operation Cast Lead was initiated, that they reprimanded Israel.

Obama certainly embodies and personifies the deliberative mind. And it’s important for government to weigh issues, especially given the deadly stakes in today’s heavily armed world.

But as the BP oil spill demonstrates, government can’t operate in constant crisis communications mode or appear at a standstill. It has to get out in front of issues before they turn into disasters broadcast for the entire world to see.

With the Internet and the speed at which information flows, every issue appears like a disaster. If not dealt with swiftly, it can undo an administration.

Look at the past several US presidents.

They each share a similar pattern.

They all led during the escalating age of the Internet and each hit speed bumps (some crashing) soon after winning the presidency.

George Bush I: Once the dust cleared after Desert Storm, we clearly saw how out of touch he was, perhaps best personified by his lack of check-out-counter skills. He seemed a man from the past, as we were moving forward.

Bill Clinton: Got the economy rolling, but we’d grown tired and drained by the constant scandals exacerbated daily on Web sites like The Drudge Report.

George Bush II: After 9/11 he had the highest approval ratings of any president. Yet with no WMDs, Katrina and an economic meltdown as a finale, he left office with the lowest approval ratings of any president.

Obama: Has moved too slowly on every issue from health care and the economy to the oil spill.

The haste with which we call for action, grinds in the gears of a slowmotion government personified by its leaders. Media and technology race ahead at light speed and magnify the sharp, glaring disparity with government, making it harder to contain the broken vessels.

The writer is based in Baltimore and works in communications.

www.abenovick.com

We Tube World

If you haven’t dropped off Facebook, Twitter or the Internet yet due to privacy concerns, you’ve probably noticed a profound change in the way they’ve morphed.
What’s taken place is a convergence from what I call YouTube to WeTube.

On Facebook for instance, huge groups have formed that, because they have so many “friends,” they’ve had to alter the fan nomenclature from “friend” to “fan.”

Only days after the Gaza-bound flotilla incident, a Facebook group formed — “The Truth About Israel’s Defensive Actions Against The Flotilla.” In no time, the group limit overflowed with individuals and other groups joining the cause. Rallies and marches were set up worldwide in support of Israel. The “we” came together.

Within days, the Baltimore Zionist District had rallied in the Inner Harbor. Photos were taken. Media covered it. Shots were posted on Facebook and shared with larger groups. Clips from YouTube were linked from rallies all over the world.

No longer was it about just you or me. It became a force for uniting — a force of we.

For many Jewish groups today the idea of tikkun olam plays a significant role. Literally meaning “world repair,” it connotes social action. But according to myjewishlearning.com, it derives from Lurianic Kabbalah, a branch of mysticism born out of the work of kabbalist Isaac Luria and his Lurianic account of creation.

As the story goes, Divine Light became contained in vessels, some of which were shattered, scattered and some of the light attached to broken shards possessing evil. The repair that’s needed is gathering the light.

Today, the light speed at which information is carried can be a powerful weapon in the fight against tyranny. Social media and social action converge to be a force for good. In a matter of moments a wrong can be exposed and a forthright campaign mounted to right it.

But while the speed of light can be a fierce weapon in any fight, what are the obstacles? While technology races forward, it conflicts with slow deliberative, governing. As the world speeds up, the political process doesn’t.

That blockage directly clashes with the profound feeling that when we see something wrong, we want it fixed — immediately.

When Iranian protesters took to the streets last year, it was broadcast for the entire world on Twitter, Facebook and YouTube. Yet our government, and President Obama in particular, seemed passive and indecisive when a moral stand was necessary and the right thing to do.

When thousands of rockets poured down on Southern Israel from Gaza, local groups came together on Facebook in support of our sister city of Ashkelon. But the governing bodies of the United States and the United Nations were restrained in voicing their condemnation. It wasn’t until after withstanding bombardment for years, when Operation Cast Lead was initiated, that they reprimanded Israel.

President Obama certainly embodies and personifies the deliberative mind. And it’s important for government to weigh issues, especially given the deadly stakes in today’s heavily armed world. But as the BP oil spill demonstrates, government can’t operate in constant crisis communications mode or appear at a standstill. It has to get out in front of issues before they turn into disasters broadcast for the entire world to see.

The haste with which we call for action grinds in the gears of a slow-motion government personified by its leaders. Media and technology race ahead at light speed and magnify the sharp disparity with government, making it ever more glaring.

Spin all you want; Tech-savvy folks no longer buy old advertising tricks Read more: Spin all you want; Tech-savvy folks no longer buy old advertising

We’ve entered the age of action. No longer will ads, PR and spin be the sole savior to swoop down and rescue a fallen hero, sports figure, CEO or brand.

In a bygone era, advertising could clean up most any mess. But today, all the PR kings and all the ad hucksters couldn’t put BP together again.

The camera doesn’t lie. But what’s changed today is everyone has a camera. Everyone is a potential reporter and photojournalist.

In the last 10 years, we’ve seen the media’s downshift due to advertising’s Balkanized, post-apocalyptic diaspora, transformed by a new millennia, with millions of motivated mavens ready to post their perspicacious point of views.

Ten years ago, not long after the dot-com bubble burst and names like Pets.com vaporized into the ethereal pet cemetery netherworld of bygone brands, the efficacy of advertising was deemed as doomed to go with them.

Even the great Al Ries, marketing guru and author of several brilliant books and the man who coined the term “positioning,” eulogized advertising in his 2002, “The Fall of Advertising & The Rise of PR.” In it, he wrote, “Publicity provides the credentials that create the credibility in the advertising.”

In other words, until a brand has some cred, simply advertising it doesn’t do the trick. For example, if you get a sales call from a business without a reputation, no matter how good its product or service, are you going to buy it? Most likely you’ll hang up, turn the page, hit delete.

Fast-forward to today, when news and publicity are no longer generated down a one-way street, when citizens are armed with camera phones and text is a verb, where their scoop on your dirt is posted in a nano-second on YouTube, we’re seeing a further erosion — the decline of PR and the rise of real action.

Most typically, one of the first tools of crisis communications is to combat negative press with a counter punch by leveraging the stature of a CEO in ads and in front of news media. BP spent millions to lift its image, with full-page ads in major newspapers and TV commercials.

But the public wasn’t buying it. They didn’t want ads. They wanted action and BP’s Tony Hayward’s words were KO’d by the perpetual, live-action footage emanating from deep under the sea. Bottom line: Slick ads and spokespeople are no match for an oil slick.

In a constantly on world, with ever-present cameras, reality will win where manufactured moments won’t. People have little time and no patience for spin, can spot it and sense its presence in an instant. They want and clamor for what’s real, authentic and true.

It’s no coincidence that a sober desire for so-called Reality TV arose during the same tumultuous, tide-altering and highly caffeinated decade when traditional forms of media were swept away.

Advertisements, spin and salespeople are like a big monster to be avoided with TiVo. People don’t want talk. They want actions from politicians, corporations and media.

It’s not enough to say you’re going to be open and transparent, as BP has done. Because if you’re not doing everything in your power to be truthful, even before you say a word, you’ll be dead in the water.

Age of Action

We’ve entered the age of action. No longer will ads, PR and spin be a savior to swoop down and rescue a fallen hero, sports figure, CEO or brand.

In a bygone era, advertising could clean up almost any mess.

But today, all the PR kings and all the advertising hucksters couldn’t put BP together again.

Today (like every other day) the camera doesn’t lie. But what’s changed today is — everyone has a camera. Everyone is a potential reporter, ad exec and PR pro.

In the last decade, we’ve seen the downshift from advertising’s Balkanized, post-apocalyptic Diaspora, transformed in a new millennia by thousands of media mavens ready to post their perspicacious POVs.

Ten years ago, not long after the dot-com bubble burst and names like Pets.com vaporized into the ethereal pet cemetery netherworld of bygone brands, the efficacy of advertising was deemed as doomed to go with them.

Even the great Al Ries, marketing guru, author of several brilliant books and the man who coined the term “positioning,” eulogized advertising in his 2002 “The Fall of Advertising & The Rise of PR.” He wrote, “Publicity provides the credentials that create the credibility in the advertising.”

In other words, until a brand has some cred, no one’s going to pay it any mind. If you get a phone call from a Jewish organization you never heard of, no matter how worthy their cause, are you going to write them a check? Buy their product? Most likely, you’ll hang up, turn the page, hit delete.

Fast-forward to today, when news is no longer generated down a one-way street, when citizens are armed with camera phones and text is a verb, where their scoop is posted in a nanosecond; we’re seeing a further erosion — the fall of PR and the rise of real action (docu-action).

Three recent examples demonstrate the point:

• Zionism 2.0 — Israel’s boarding on the flotilla was shot and posted all over the Internet for the world to see, moments after the raid took place. Had it not been for the lightning speed of streaming video, the gruesome images of beatings, stabbings and a soldier tossed over a railing, no one would have believed it. Even with the video, Israel had its skeptics (as it always does). But without it, our side would have been helpless. The lesson: Being armed with a camera is more powerful than any weapon.

• The Face That Launched A Thousand Hits — Had it not been for Rabbi David Nesenoff’s penetrating lens, Helen Thomas would still be planted in the front row of the White House press room. His stark video clip was able to see into her heart of darkness, piercing the hardened 89-year-old exterior, and expose her for what she truly was — an ugly anti-Semite.

• Slick Ads Are No Match For An Oil Slick — Most typically, one of the first tools of crisis communications is to combat negative press with a counter-punch by leveraging the stature of a CEO in ads and in front of news media. BP spent millions to lift its image, with full-page ads in major newspapers and TV commercials. But the public wasn’t buying it. They didn’t want ads. They wanted action and BP CEO Tony Hayward’s words were KO’d by the perpetual, live-action footage emanating from under the sea.

It’s not enough to say you’re going to be open and transparent, as BP has done. Because if you’re not doing everything in your power to be truthful, even before you say a word, you’ll be dead in the water.

Abe Novick writes monthly for the Baltimore Jewish Times.

Ephemeral Enemy

In his loaf of lechem-sized novel of the CIA, “Harlot’s Ghost”, Norman Mailer traces the undercover upbringing of his young cold warrior and recruit Harry Hubbard through the spy vs. spy world of espionage. In one memorable section, while learning the ways of subterfuge and duplicity, Harry must associate colors with numbers. When he sees a red wall, behind a gray table with an orange lamp, it represents 586.

For anyone else, the colors and furniture arrangement would mean nothing. But to a spy, it could be the code to any number of potentially ominous outcomes.

What appears as nothing particularly significant to an ordinary person, actually has incredible stakes to code-breakers, CIA and Mossad.

Fast forward sixty-years and the same Cold War concept applies to today as the very essence of modern terrorism is to cloak evil behind a mask, whether Islam, Palestine or some warped version of a universal ideal like freedom. In reality, those notions are only ephemeral shrouds to cravenly hide the deeper-seeded hatred toward Jews and the west.

Striking at its cultural heart, known for its populous Jewish citizenry, where the lights of western commercial marquees emblazon the sightlines of Broadway, the Times Square bomber, Faisal Shahzad came within a hair’s breadth of a show stopper, stabbing right through it.

Young Faisal is a naturalized U.S. citizen from Pakistan. But his bomb-making training reveals his affiliation with Pakistan’s Tehrik-e-Taliban Pakistan (TTP) and Lashkar-e-Taiba (LeT). The latter is the same group that attacked a Jewish Center in Mumbai. Meanwhile, the former plotted to attack the Danish Newspaper in Copenhagen for running the cartoons of the Prophet Muhammad

While running around the cross-streets of 45th and Broadway in an Islamic Jihad get-up would’ve surely tipped off the street vendors, Shahzad’s disquise was an Americanized persona - the perfect veil. How cunning.

The modus operendi of this cowardly ilk is “hiding”. Now train your camera telescopically. When and if Iran actually attempts a nuclear attack on Israel, it won’t be from a missile launched from within their borders. They are far too spineless. They’ll hide behind one of their proxies such as Hezbollah. It won’t be a rocket for all of the world to see and trace its vapor cloud, but via a tunnel underground.

Iran is the world's foremost state sponsor of terrorism. Why would their successful precedent change? Were Iran to acquire a nuclear device, their means of delivery targeted upon Israel would remain the same.

Why would Iran claim responsibility and risk immense retaliation and utter obliteration, instead of igniting their lethal device through some third or fourth party?

When the US Marine barracks in Lebanon were bombed in 1983 and 241 US servicemen were killed Islamic Jihad claimed responsibility. It’s suspected that actually Hezbollah, who in turn received help from the Islamic Republic of Iran, were responsible.

But I ask you, whom did we attack in response?

Likewise since then, Iran has transferred sophisticated short-range rockets to both Hezbollah and Hamas. Both terrorist groups have used them to kill Israeli civilians in past wars.

Due to the very nature of these and other craven acts, the enemy hides cowering behind a cloak of anonymity knowing that Israel and the United States won’t risk an all out international war to exact revenge. Their modus operendi is too ephemeral and more often than not, ghostlike, they slip away.

Mailer captured the Cold War not with an epic about massive warheads pointed across oceans, but revealed it through the hidden world of the CIA.

Finding Faisal’s Pathfinder was fortunate. Capturing him was shrewd. But taken on a larger scale, today’s counter-terrorism efforts should look for what’s concealed right in front of them. Appearance and reality are by definition, paradoxically in conflict.

Inglorious Zionests

Adolf Eichmann was captured fifty-years ago, on May 11th 1960 outside of Buenos Aires. Eleven days later he was on Israel’s soil and on May 23rd Prime Minister David Ben Gurion stood at the podium of the Knesset and announced to a hushed crowd his news.

Eichmann’s capture reignited the world’s outrage over the Holocaust. Up until that time, many desired to move on. After all, Israel had plenty of new and more immediate problems.

As Yom HaShoah folds into Yom HaAtzmaut and we turn from commemoration to celebration, I’m struck by the transition in outlook that took place from Israel’s statehood to the young country’s heroic marvel.

Notably, there’s a similar transition in cultural attitude that’s taking place today.

In the past twenty years, we’ve evolved from films like Schindler’s List to movies like Defiance and Inglorious Basterds. Jewish characterizations have morphed from victims to strong rugged combatants in the face of threats from Nazisnow they face evil head on with brawny bravura.

Arguably too, many American’s reference point for Jewish identification is Israel. And today it stands as a source of strength - economically, militarily and according to Gallup, American’s support of Israel ranks 63% - higher than after ‘67 and just one point below its high after the Gulf War.

Still, one can’t miss the skewed news reports and factually misleading editorials blaming Israel for the ills that plague that region.

President Obama’s misdirected pressure on Israel, especially given Iran’s nuclear ambitions that each day comes closer to actuality, is of utmost concern. It presents an existential threat to Israel through either itself or one of its terrorist proxies and destabilizes the entire region.

But what if, in this postmodern world, where the line between fiction and fact splice together seamlessly (Tarantino literally has film burn Hitler and his cronies to death), the story of Eichmann’s capture and a true wish-fulfillment fantasy made real, were to be revived?

Put yourself in the director’s chair and wonder if you will, what if Mossad captured Osama bin Laden? Imagine what that would do. Who in this country could claim to be anti-Zionist then? In one fell swoop it would be an end-run around placating the Obama administration, by directly appealing to the American people and a world constituency demonstrating a vigilant determination to seek justice.

Osama is a mass murderer who on countless occasions has vowed to destroy Israel. He and his group are not only responsible for 9/11 and the murder of Danny Pearl, but al Qaida carried out a suicide attack on an Israeli-owned hotel in Kenya killing 12 people, including three Israelis and wounding 80. Israel would be justified.

In this revenge fantasy (“Inglorious Zionests”), Israel’s Herculean labor would gain so much good will, an attack on Iranian nuclear installations would not only be cleared for take-off, they’d be escorted. It would change everything.

The stunned silence that greeted Ben Gurion, would be replicated upon Netanyahu by onlookers, many not knowing if it’s live or Memorex.

If it sounds too much like a cinematic whimsy, revisit the Eichmann capture and then tell me I’m dreaming. Read Neal Bascomb’s 2009 nail-biting, historical account of the operation in Hunting Eichmann. What stands out is the resolve, the fortitude and the grit. When Israel captured Eichmann, it broke the rules. When Mossad entered Argentina, it didn’t ask permission. It went in undercover. When El Al’s Britannia secretly whisked the war criminal away, it was through an illusory cloud of mystery.

What’s amazing about the story, is how so many things could have gone wrong jeopardizing the entire operation, but because of the determination of a handful of leaders, including Prime Minister David Ben Gurion, Mossad Chief, Isser Harel and others they persevered.

In 2010, we still hunt them. John Demjanjuk on trial in Munich is 89 years-old and stands accused of aiding the murder of 27,900 Dutch Jews in Sobibor. Last month, 88 year-old, Heinrich Boere was given the maximum sentence by a German court for murdering three Dutch civilians as part of a Nazi hit squad.

But what happens when they are gone? There will still be evil in the world and our focus should be aimed at the new Eichmanns. Our lens should not be lost, but readjusted.